Now that the sun has emerged, we hope you’re enjoying the delights that summer brings like barbecues, picnics, swimming, boat excursions and vitamin D. There are a few things that caught our eye this month at Globe and we’re excited to share them with in you in this latest edition of the Globe newsletter.
It’s a common misconception that the rapid and robust emergence of the Internet and Social Media has diminished the role of print in marketing and communication. But we disagree. In fact, we believe that the most effective strategies are those that merge quality print material with tactical online activities. And a recent article from Forbes supports our position on the matter, citing tangibility, credibility, targeted marketing and increased consumer engagement as a few of the reasons why print is alive and well and should be an essential component of your marketing mix. Read the full article here.
Not Your Average Sales Folder
This month we’re featuring a project that goes to show that something as basic as a sales folder can be completely transformed with a little creative thinking, some excellent design work and precise printing. Designed by Brad Haima’s talented crew at Circle Graphics, an Abbotsford-based design firm and long standing Globe client of 18 years, for the Waterleaf project, a new residential development in Abbotsford, we’re excited to showcase this unique sales folder.
The Project: Standard 9 x 12 sales folder
The Specs: Printed on 100# Pacesetter Gloss Cover stock for a substantial feel without being stiff, this folder features custom die cuts that offer a nod to the spectacular mountainous views highlighted in this new Abbotsford residential development. Additional specs include a 4/4 full colour print process with a spot gloss varnish.
The Results: We love getting creative with die cuts and the custom work on this folder is what makes it a one-of-a-kind. While a spot gloss varnish offers the perfect finishing touch to help the images really pop, creating a piece that is both aesthetically pleasing and undeniably unique – much like the Waterleaf Development. We had a lot of fun with this one and our client was very pleased to acquire a beautiful new sales tool to use when meeting with prospective buyers.