We’ve heard for years how the Kindle will make book stores obsolete or how websites and blogs will cause newspapers to shut down. But in this digitally saturated age, consumers have slowly shifted back to appreciating and devouring physical print. It’s responsible for the millions of magazines, catalogs, books, brochures, and postcards that get distributed every year around the world that allow companies to implement a tangible form of marketing that can better attract their customers. Printed marketing tools increase company credibility, grab consumers’ attention for longer periods of time, and are statistically proven to drive action.
There are certainly things you can do with a print ad or promotional piece that isn’t possible in the digital realm. A printed advertisement allows for experimentation with textures and sensations. Much like how magazines sometimes include perfume or cologne samples, tangible statement pieces can really elevate a consumer’s experience. It might seem like a gimmick, but using tactile ads is a brilliant way to ensure people remember your brand. Handing a potential client a high-quality, professionally designed and printed marketing piece, or even business card, is extremely impactful and leaves a lasting impression.
Over the last 28 years, we have printed thousands of projects, both marketing directed and personal, ranging from business cards to billboard sized banners! To show a bit more of what we typically do and can achieve, we’ve compiled a list of our top 10 most printed products to share with you to give a little insight to what we do, and a starting point for your printing journey.